ICE Totally Gaming - 2017: results of the forum

Last week in London was the regular ICE Totally Gaming. In 2017, this traditional gambling set again became the leading platform for discussions, a place where opinions were exchanged, argued about the most urgent issues of gambling, and discussed general trends and optimal strategies for the development of the gaming industry as a whole. Experts highlighted the key events of this forum.

In 2017 and the following years, the recent strategy of mergers of offices for a more effective response to modern challenges will receive new manifestations. There are no official news in this regard, but in general, the trend towards consolidation is maintained. And new similar transactions related to the gambling industry are expected by experts, including the top manager of Ladbrokes Coral (recently organized concern), Christoph Fahi.

William Hill goes his own way. Right during ICE, its representatives have completed the design of a new ambitious deal. Partner becomes Reflex Gaming, a promising provider of software for bookmaking programs. The purpose of cooperation is understandable - unique modern content will be created for bookmakers. It was announced that this year the first fruits of the new cooperation will be realized.

But Sportradar is confident that the role of e-sports in the field of gambling and in the world as a whole will only grow. Speech at the forum representatives of this company, Watson and Chaloner, was devoted to this very topic. They justified the thesis that this direction will soon be in the gambling society a kind of mainstream. However, other analysts say something similar.

ICE Totally Gaming and representatives of local authorities did not ignore it. And the British regulator, the Gambling Commission, was represented at the highest level, Sarah Harrison, its CEO. She delivered a broad report, touching on a wide range of issues and trends, from Brexit and to changes in the current digital landscape. She also clarified her vision of the main priorities of the Commission, which she manages.

Another trend was the plans to create this year video and online slots based on the films. So, Microgaming in cooperation with Really Useful Group will develop the theme of "The Phantom of the Opera", and Playtech agreed with Warner Brothers that it will now transfer the theme of confrontation between Batman and Superman, adventures from the cycle "The Dark Knight", and also Last year's hit - "Squad of suicides". You can try yourself in the role of new heroes in 2017.

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